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About Mike GyulaiA UCLA honors graduate and published author, Gyulai's command of language, design, and emerging technologies has amplified the messages of globally recognized brands, including MTV, VH1 Classic Records, Blue Flame/Bad Boy Entertainment, and A&M Octone Records. An affinity for "la bella vita" took him to Rome, Italy, where from 2005 to 2007 he managed a nightclub in the city's historic center. Fluent in myriad digital tools and design techniques, Gyulai's partnerships in media, technology, and entertainment allow his clients to be exceptionally nimble, responsive to customer needs, and reflective of the most modern industry trends.
Los Angeles: Home base | current |
San Francisco: Birthdays & holidays | last trip 04/04/12 |
New York: Whenever possible | last trip 11/17/10 |
Rome: 2004—2007 | last trip 10/08/11 |On Twitter -
Process
Identify
who you are, why you matter, what you stand for, and what makes you different, then distill the most persuasive points of differentiation into your core marketplace message.
Unify
that message across all marketing collateral and digital properties including websites, landing pages, microsites, and custom multimedia news releases.
Multiply
the reach of that message through traditional and nontraditional media relations, executive visibility and speaking opportunities, special event marketing, paid media advisory, and strategic media partnerships.Dos & Don'tsDo
Invest in people and give without expectation.Don't
Mass network as advocated in self-help books.Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.Reference: HBR IdeaCast | Getting Networking Right
Do
Invest time and resources in developing content in one specific, detailed category.Don't
Invest time and resources trying to game the system.Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.Reference: HBR IdeaCast | The Internet, the Brain, & the Future of Business
Do
Maintain consistency—consistency with values, methods, and long-term goals.Don't
Believe the hype.Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.Reference: HBR Blog Network | Three Leadership Skills That Count
Do
Focus on finding big problems.Don't
Focus on finding your passion.
"The technician looks inward to define his skills and only looks outwardly afterward to ask: how can I sell them? Such a business is designed to satisfy the technician who created it. The entrepreneur [on the other hand] surveys the world and asks: where's the opportunity? Having identified it, he then [...] constructs a solution to the frustrations he finds among a certain group of customers."
Reference: Michael Gerber | The E-Myth Revisited
Do
Emphasize knowing the world.Don't
Emphasize knowing the self.
"For prompting creativity, few things are as important as time devoted to cross-pollination with fields outside our areas of expertise. [...] Although we think of inventors as dreaming up breakthroughs out of thin air, [...] even the most far-fetched concepts are usually just new combinations of stuff that already exists."
Reference: The Wall Street Journal | How To Be Creative